- The event takes an innovative approachand inaugurates the next chapter in a new erea

SHANGHAI, April 26, 2018 /PRNewswire/ --The 34^th China Wedding Expo, sponsored by the China PortraitPhotography Society (CPPS) and the Council for the Promotion of InternationalTrade Shanghai, will be held concurrently with the 20^th Shanghai  International Photo & Imaging Expo(P&I Shanghai) and Shanghai Baby Photo Expo 2018 at the National Exhibitionand Convention Center (Shanghai) from July 11 to July 13, 2018. The event ishosted by Shanghai International Exhibition Co., Ltd. The 34^th China Wedding Expo will house over 1,000 exhibitorsfrom Chinaand around the world across a 150,000-square meter space.

The event features four exhibitionplatforms (the Shanghai International Wedding Dress & Fashion AccessoriesExpo; the Shanghai Wedding Theme Photography Expo; the Shanghai Wedding PhotoAlbum, Frame & Consumable Material Expo; and the Shanghai Wedding Suppliesand Honeymoon Photography Expo) and 12 themed pavilions. As a trendsetter forthe global wedding photography industry, the China Wedding Expo has become oneof the world's largest and most influential fairs, serving as a witness to thedevelopment and growth of the Chinese wedding photography and related sectors.

The exhibition, relocated to a new site andnow larger than ever, is designed to create a one-stop global wedding supplyplatform

The 34^th ChinaWedding Expo will take place mainly in three exhibition halls (Hall 2, 3 and4.1) within its new venue in the four-leaf clover-shaped National Exhibitionand Convention Center (Shanghai)located in Hongqiao Central Business District, surpassing by a large margin thesize of all previous editions of the event. A breakthrough design, improvedsupport facilities in proximity and more convenient transportation links to thenew venue will serve to boost the growth and development of the event. Theorganizers have set up a new layout that places products according tocategories and buyers' purchasing habits, in a move to create an effectiveplatform for exhibitors and buyers to communicate and close deals. The widearray of exhibits spanning an over 100,000 square meter space will includebridal gowns and fashion accessories, cosmetics, albums and photo frames,photographic settings and supplies, samples of theme wedding photography,travel photography, wedding planning supplies and franchising opportunities, aswell as internet technologies and software for wedding photography studios. Theexhibition will also run concurrently with the Baby Photo Expo (Autumn) and the20^th P&I Shanghai.

The event focuses on the changes takingplace across the sector and aims to seek new business opportunities

According to statistics from theorganizers, the event has attracted over 600 leading exhibitors from the USA, Malaysia,Japan, South Korea and Italy, as well as many othercountries and regions across the world. The expo will span three exhibitionhalls: Hall 3 for bridal gowns, cosmetics and fashion accessories; Hall 2 forsamples of theme wedding photography, travel photography and franchisingopportunities, wedding planning supplies and merchandise, photographic settings,space and window design, and internet technologies, in addition to consultingand training for wedding photography studios; and Hall 4.1 for albums and photoframes as well as photography equipment and supplies. The China Baby Photo Expowill take place in Hall 1, while the venue for P&I Shanghai will be Hall5.1. The three exhibitions, held concurrently, aim to create a one-stopprocurement, exhibition and communications platform for the global wedding andbaby photography industry as well as the photographic equipment industry.

Notably, organizers of this year'sexhibition are committed to improving brand recognition and quality byallocating in High-end Boutiquearea with the aim of creating anideal platform for showcasing original and haute couture bridal gowns. Inaddition, a special zone Global Designer Impulses for foreign designerbrands within the hall will display new and innovative products as well asbridal gowns created by several leading independent designers with globalreputations, providing consumers with an access to more innovative and finewedding dresses.